PPC report for clients

PPC reporting for agencies running several ad accounts

Agency clients rarely stick to one platform. Yandex search, VK targeting, sometimes Google and Meta*: each account has its own interface, metric names and export format. Reportkey pulls them into one recurring document. Every source becomes a report section with period comparison, and the whole report is sent on a schedule (not on every plan).

What clients value is the explanation, not the table. Sections get short AI insights on what became more expensive, which campaign grew and what deserves attention. The specialist edits them or leaves them as is.

Search ads: Yandex Direct and Google Ads

Both search sources read their statistics through an analytics system, which is worth knowing upfront.

• Yandex Direct: spend, visits and CPA from Yandex Metrica, with summary, campaigns and ad groups, the top 30 phrases and placements, goal conversions and, for stores, ROI from paid orders.
• Google Ads: cost, sessions and key events read from GA4, with campaigns, key-event conversions, revenue and transactions. Without a Google Ads to Google Analytics 4 link there is no data.

Social ads report for clients: VK Ads and Facebook*

Social campaigns are judged differently from search. Beyond spend and results, the client wants to know how many people saw the ads and whether they are tired of them.

• VK Ads: reach, frequency and cost per goal in VK Ads, covering impressions, clicks, goals, spend, CPM, CPC, CPA, CTR, plus unique audience.
• Facebook*: campaigns, ad previews and audience demographics from Facebook*, where the result is the action for the campaign goal and cost per result, conversions included.

Ad spend report: reading numbers from different platforms

One mistake ruins an ad spend report: adding up results counted under different rules. A conversion is a Metrica goal in Yandex Direct, a GA4 key event in Google Ads, an ad account goal in VK Ads and an action in Facebook*. Reportkey therefore shows CPA inside each section rather than as one blended figure. Tax differs too: Yandex Direct, Google Ads and Facebook* exclude VAT by default with a rate set per project, while VK Ads shows spend exactly as its API returns it.

Reports for PPC specialists and social media buyers

A search specialist needs a document showing which phrases and placements the client pays for and what a lead costs. A social media buyer needs campaigns, creatives and audiences compared side by side. Both reports are set up once and then build without manual exports. Your first report in 5 minutes. See the PPC agency sample report or, for social teams, the SMM agency sample report.

Promo Pages and VK Community: reach and content

Two sources here are special. Reach, subscribers and post statistics of a VK community are community data, not an ad account: views, new subscribers, engagement per post and demographics, useful next to paid social to show organic results. Full reads and click-outs from Yandex Promo Pages is the second content channel: spend, reach, full reads, click-outs and cost per click-out by campaign and publication. It shows which articles bring engaged readers and what a visit to the site costs.

Display and programmatic: Adfox, Getintent, Hybrid and Petal Ads

Awareness campaigns report impressions, frequency and cost per thousand rather than clicks and leads. The catalog has four sources for them. Adfox impressions and clicks by campaign and banner bring ad server statistics by day, campaign, banner and placement. Getintent programmatic campaigns and Hybrid campaigns with post-click and post-view conversions add CPM, CTR, reach and conversions by day and campaign. App installs from Huawei Petal Ads show spend, clicks and cost per install for app promotion in the Huawei ecosystem.

Ads next to calls and web analytics

Spend alone says little without results on the site and in sales. Add calls from call tracking via Metrica and site traffic and goals from web analytics to the same report. Every source is in the integrations catalogue; plans and the trial are on the pricing page.