Getintent report: programmatic results for clients

Getintent programmatic reporting

Getintent is a programmatic platform where agencies and brands buy display and video through auctions: reach campaigns, retargeting, audience segments. Client questions about that buying are simple. How many people saw the ads, how many clicked, what a thousand impressions cost and whether anything converted. Getintent has the answers, but someone has to move them into a spreadsheet every time.

Reportkey connects to the Getintent reporting API and turns the statistics into a section of a recurring report, sent as a link or PDF next to the client’s other ad channels.

Getintent statistics API: token and datasets

The reporting interface is organised around datasets. Reportkey first reads metadata: which datasets your token can open, which key and value fields they hold and which dates have data. The main dataset for client work is campaign traffic. Rows are then requested for the period with the needed keys and values, and the relations option adds campaign ID, campaign name and advertiser ID to each row, so tables show readable names instead of numbers. When you manage several advertisers, each project selects only its own campaigns.

Impressions, clicks, CTR and CPM by day

The daily block shows how buying went:

• Impressions, all ad impressions for the day;
• Delivered impressions, a separate Getintent field shown next to the total when the client checks volume against the media plan;
• Clicks on the ads;
• CTR, which Reportkey calculates from clicks and impressions so the monthly total stays correct;
• CPM, the cost per thousand impressions and the core efficiency figure.

The chart reveals when a campaign scaled and when it hit a bid ceiling or frequency cap.

Campaigns, reach and conversions

The campaign table matters when a month holds several placements: broad reach, site retargeting, a promo flight. Each row shows impressions, clicks, CPM and conversions, so the cheaper result is obvious. A separate block covers unique impressions, which describe real audience reach, and conversions recorded by the Getintent pixel after contact with the ads.

Avoiding common mistakes with Getintent data

Time zones come first. Getintent keeps days in UTC by default while Yandex Metrica and Yandex Direct run on Moscow time, so Reportkey requests Moscow time and Monday means the same thing in every block. Unique impressions never add up across days or campaigns. Conversions reflect platform attribution, post-view included, so they will not match site goals or CRM deals.

Getintent next to search and site analytics

Programmatic makes sense against other channels. Typical neighbours are Yandex Direct campaigns, VK Ads and site goals from Yandex Metrica, with Google Ads for international clients. If the client also serves display through Yandex, add the Adfox report. Every channel is on the advertising integrations page. AI insights and branding are not on every plan. See the context agency demo report and pricing.