Huawei Petal Ads report: app promotion in AppGallery

Reporting on app promotion in AppGallery

Huawei Petal Ads is the Huawei ad platform for promoting apps in AppGallery. For mobile agencies and product teams it is one more install source next to Yandex Direct and VK Ads. Clients want a short list of answers: what was spent, how many installs came in, what each one cost and what new users did next.

Reportkey collects that data from Petal Ads and builds a section of a recurring report, sent as a link or PDF on schedule together with other acquisition channels.

Connecting Petal Ads: HUAWEI ID and account ID

Statistics open through the HUAWEI ID of the ad account owner. You sign in once on the integrations page, then enter the Petal Ads account ID in the project; it sits in the top right corner of the platform interface. Partners and managers serving other accounts always need it, because it decides whose statistics are read. For Russian advertisers Reportkey uses the Russian Petal Ads environment, where those campaigns run. If access is revoked, the connection asks for a new sign-in and project settings stay intact.

Spend, impressions, clicks and CPC by day

The first block covers traffic buying:

• Spend charged for the period;
• Impressions and clicks, delivery and creative response;
• CPC, the average cost per click;
• Cost per thousand impressions, for comparison with display channels.

The day view shows how a campaign scaled and when click prices moved. Check the spend currency and date time zone against the ad account settings beforehand.

Installs and cost per install

Installs are the main outcome of app advertising. Petal Ads returns downloads, installs and their cost, plus normalized activations and activation cost. The report groups them by day and by app package, so a client with several apps sees which one grows. These are Petal Ads counts; a tracker or AppMetrica gives a second estimate that rarely matches. Compare them, never add them.

Campaigns and creatives

The statistics method behind the block works at creative level and rolls up to ad groups and campaigns through grouping. The report therefore shows campaigns for the budget conversation, ad groups for audience checks and creatives for deciding which banners and videos stay, each with spend, impressions, clicks, installs and cost per install. Contract placements are outside this method, so only auction campaigns appear.

In-app conversions

For product teams an install is only the start. The conversion block shows registrations and their cost, plus normalized purchases and retention by day and campaign. It separates campaigns that bring users who stay and pay from those that deliver cheap but empty installs.

Petal Ads next to app analytics

Pair the block with AppMetrica for post-install behaviour and with other acquisition channels: Yandex Direct, VK Ads and Google Ads. All of them are on the advertising integrations page. AI insights and branding are not on every plan. See the context agency demo report and pricing.