Hybrid report: spend, reach and conversions for clients

Hybrid reporting for advertisers

Hybrid is an ad platform with its own DSP that agencies use to buy display on external inventory. For a media buyer it offers many settings; for a client it produces many numbers. The advertiser expects a clear document: what was spent, how many people saw the ads, how many clicked and whether the campaign drove conversions.

Reportkey connects to the Hybrid agency statistics API and turns that data into a section of a recurring report, sent as a link or PDF on your schedule while the buyer spends time on optimisation.

Hybrid API statistics: connecting the agency

The agency API uses OAuth client credentials. Reportkey exchanges the client_id and client_secret for a 24-hour access token and refreshes it on its own. Hybrid support issues the credentials, and you enter them once on the integrations page. For agencies with several advertisers, each project selects its own campaigns, and the advertiser filter keeps one client’s rows out of another client’s report.

Statistics come from the split method with chosen fields, breakdowns and period. Hybrid pages results at up to a hundred rows and limits a request to two months, so a quarterly report is collected from several requests and shown as one table.

Spend, impressions, clicks and CTR by day

The main block uses the numbers a buyer checks daily:

• Spend, the total cost field for the period;
• Impressions and clicks, delivery volume and audience response;
• CTR, the click share of impressions;
• CPM and CPC, cost per thousand impressions and cost per click.

The day view shows campaign pacing, and the month view suits financial reconciliation. Check currency and VAT treatment of spend against your contract: the report shows the figure as Hybrid returns it.

Campaigns, banners and supply sources

The campaign breakdown compares placements, the banner breakdown ranks creatives by CTR and CPC, and the SSP breakdown shows which inventory sources carried traffic and at what cost. That is the agenda for the next call: which banners to keep, which sources to cut, where to move budget.

Reading reach and post-view conversions

Reach is the unique audience for a period and never adds up. Weekly reach is lower than the sum of daily reach, and campaign reach is lower than the sum across supply sources, so the report shows it per breakdown without a grand total.

Post-click conversions follow a click on the ad. Post-view conversions come from people who saw a banner, did not click and arrived later another way. Hybrid attributes both, so they will not match Yandex Metrica goals and should not be added to other channels’ conversions, since several systems may claim the same order.

Hybrid next to other ad channels

Display buying is more convincing in context. Add Yandex Direct campaigns, VK Ads and visits and goals from Yandex Metrica; if the client also buys programmatic elsewhere, place the Getintent block beside it. See all advertising integrations. Branding and AI insights are not on every plan. Browse the context agency demo report and pricing.