Adfox report: display campaigns for clients

Adfox reporting for advertisers

Adfox is the Yandex ad server that agencies, publishers and large advertisers use for display: banners on sites, day-by-day bookings, creative rotation. Its report builder is flexible but made for traffickers. An advertiser wants something shorter: how often the banners loaded, how many clicks they earned and where the placement worked best.

Reportkey takes over that routine. It reads Adfox statistics through the reporting REST interface, builds a section of a recurring report and sends it as a link or PDF on the day you choose.

How the Adfox statistics API feeds the report

Adfox builds reports asynchronously. Reportkey first requests metadata, meaning the metrics, groupings and filters your login may use. It then submits a report task with the chosen fields, period and a campaign filter for the project, waits for the task to succeed and downloads rows plus totals. You do none of this, but the flow explains two things:

• a large report takes a little longer than with search ad platforms, because Adfox queues tasks and allows at most three parallel tasks per account owner;
• column sets can differ between clients, since they depend on the role of whoever connected the account.

One request accepts up to ten metrics, ten groupings and ten filters, which is plenty for a client document.

Impressions, clicks and CTR by day and campaign

The block rests on three numbers Adfox returns for any campaign report:

• Commercial loads, labelled impressions in the report but counted by the Adfox method;
• Clicks on the banner in the period;
• CTR, the click share of loads as calculated by Adfox.

The daily trend shows how a flight progressed: steady delivery, a weekend dip, a CTR lift after a creative swap. The campaign split helps when several placements run at once and the client wants them compared.

Banners and placements: where display worked

The second part answers what to run next. Grouping by banner ranks creatives by CTR, and grouping by placement site shows where the audience clicks more willingly. Adfox names these groupings in each account’s metadata, so tables use whatever set your account exposes. For a publisher the same view argues the next sale: which slots on the site gave advertisers the best response.

Reading Adfox numbers correctly

A load is not a view. Adfox records that the ad code ran; it cannot promise the visitor scrolled to the banner, and viewability vendors will report less. Adfox clicks and Yandex Metrica visits also diverge, since some people leave before the counter fires and others block trackers. Compare trends, not absolute values. Times are Moscow time, and one request spans a year at most, so multi-year comparisons are collected in parts.

Adfox next to search and site analytics

Display rarely runs alone. Put the Adfox block next to Yandex Direct campaigns and site visits and goals from Yandex Metrica, and for reach work add VK Ads or Google Ads. All channels are listed under advertising integrations. Branding and AI insights are not on every plan. See the context agency demo report and pricing.