Yandex Wordstat Search demand for key phrases by month and region
Yandex Wordstat Wordstat via Yandex Cloud Yandex Wordstat report: demand in the client's market
Reportkey takes Yandex Wordstat statistics for the project's phrases and shows the client's market in the report: how often people searched the topic on Yandex by month, week or day, on which devices, in which regions, and which nearby queries are gaining ground.
Sign up, add the service account API key and folder ID, and set phrases in a project. Your first report in 5 minutes.
- The Yandex Cloud service account key is entered once and reused across projects.
- Query count and share for each phrase by month, week or day.
- Demand by device and region plus top related queries.
TL;DR
Yandex Wordstat integration: enter a Yandex Cloud service account API key and folder ID once on the integrations page, set phrases and regions in a project, and demand trends, devices, regions and top queries reach the client in a recurring report.
A search demand report for clients
The hardest question in SEO and paid search is “why are leads down?” Often the answer is the market, not the contractor: the topic left its season, interest moved to neighbouring queries, or demand fell in the client’s region. To show this, specialists open Wordstat, copy numbers into a sheet and attach it to the report.
Reportkey automates that step. Yandex Wordstat statistics for the project’s phrases become a section of a recurring report placed next to site traffic and ads, delivered as a link or PDF on schedule.
Connecting Wordstat through Yandex Cloud
Yandex provides programmatic Wordstat access through the cloud search API. You need a Yandex Cloud service account with the role for that API, its API key and the ID of the folder where the API is enabled. Yandex bills requests to the cloud billing account, so the key usually comes from whoever pays for the cloud, the agency or the client. Enter it once on the integrations page; each project then sets its own phrases, regions and devices. The region directory is free, so tables show city names rather than codes.
Wordstat keyword dynamics by month, week and day
The main block is demand for project phrases. For each phrase Wordstat returns the query count for the period and its share of all Yandex searches, and Reportkey adds change versus the previous period.
Pick granularity by task. Monthly suits seasonality and year-on-year talk. Weekly shows the effect of news or a competitor’s promotion. Daily finds the exact day of a spike. One technical difference matters: monthly and weekly support only the plus operator, while daily supports every Wordstat operator.
Seasonality in the report
Seasonality drives planning. If past years show a topic climbing at the same point every spring, budget and content can be prepared early, and the chart makes the case without asking the client to trust you. Next to Yandex Metrica visits the same chart explains dips: when demand fell harder than site traffic, the site actually gained share.
Wordstat by region and device
For multi-branch businesses, geography matters. The regional view shows where the topic is searched most, its share of all queries in each region and the affinity index, meaning how much interest in a region sits above or below the national average. Choose cities or larger regions in settings. Devices are the second cut: Wordstat splits desktop, phone and tablet, and for many topics mobile share grows faster than total demand.
Top and related queries
A separate block lists queries searched together with the main phrase and similar wordings gaining popularity. For SEO that means new pages; for paid search, new keywords and negatives. Wordstat returns this list for the last 30 days.
Wordstat next to site data
Demand is useful beside results: indexing and search queries from Yandex Webmaster, visits and goals from Yandex Metrica and Yandex Direct campaigns. For phrase positions add Topvisor or Rush Analytics. All SEO sources are on the SEO integrations page. AI insights and branding are not on every plan. See the SEO agency demo report and pricing.
Metrics
What goes into the Yandex Wordstat report
These are the metrics that the Yandex Wordstat integration already brings into Reportkey reports.
Search queries
Share of searches
Trend
Regional affinity
Top queries
What this integration adds to the report
Search demand for key phrases by month and region
Pricing
Yandex Wordstat reporting: plans and free trial
14 days free, no card required. Prices and plan limits are on the pricing page.
Use cases
Why teams connect Yandex Wordstat to Reportkey
Real reporting jobs, typical pain points, and the outcomes teams get from Yandex Wordstat in client reports.
Pain points
- When traffic drops, the SEO specialist opens Wordstat by hand yet again to prove that demand itself fell.
- Keyword seasonality is compiled into a spreadsheet once a year and is stale by the next client call.
- Regional demand for a client with branches is checked one city at a time and copied manually.
Yandex Wordstat
An SEO agency explaining a traffic dip
Next to Yandex Metrica visits the report shows demand for the client's main phrases. If traffic fell together with demand, the conversation is about season, not about the quality of the work.
Yandex Wordstat
A PPC specialist planning a season
Monthly demand from past periods shows when the topic starts to grow. The specialist proposes raising Yandex Direct bids ahead of time and backs it with data instead of instinct.
Yandex Wordstat
A chain with branches in several cities
The regional block shows where the topic is searched most and where its regional affinity is high. The chain's marketer spots cities with untapped demand.
Report preview
How Yandex Wordstat appears inside the report
The report keeps the familiar Reportkey layout: source sections and period comparison.
A line chart of monthly query counts for three project phrases with year-over-year change, a device pie chart, and a regional table with query count, share and regional affinity.
How to connect
Three steps to the first report
Connect the account once, choose the reporting scope, and save the setup for recurring client reports.
01
Connect the account
Save the Yandex Wordstat connection once so the same datasource can be reused across recurring client reports.
02
Choose the reporting scope
Choose the site from your Yandex Wordstat account that should supply search impressions, clicks, queries, and pages to the report.
03
Save the setup and generate the report
Keep the selected scope in the project and reuse the same report setup next time instead of connecting the source again.
FAQ
Frequently asked questions
Short answers about how the integration works in Reportkey today.
What do I need to connect Yandex Wordstat?
An API key for a Yandex Cloud service account with the search API role, and the ID of the folder where that API is enabled. The key is created in the client's or agency's cloud console, entered once on the Reportkey integrations page and then selected in projects. Yandex bills the requests to the cloud billing account.
Is this my website traffic?
No. Wordstat shows how many times people searched a phrase on Yandex, regardless of which site they visited. It is market context: whether interest grows, when the season peaks, where demand is higher. Site traffic comes from Yandex Metrica and Yandex Webmaster.
Why do monthly numbers differ from daily ones?
Wordstat handles operators differently by granularity. Monthly and weekly trends support only the plus operator, while daily data supports all operators. If a phrase uses quotes or an exclamation mark, compare it within one granularity.
What period do regions and top queries cover?
Only the last 30 days. Wordstat returns regional distribution and the list of top and related queries as a rolling window, so in a monthly report those blocks describe the latest month, and the long view comes from the demand trend.
How accurate are the query counts?
Query counts are Yandex estimates for the period, and share is calculated against all Yandex searches. They show trends and the balance between phrases well, but they are not a count of people and do not predict a specific number of visits.
Related integrations
Often connected together
Working sources that teams usually add to the same report.
Yandex Wordstat report: demand in the client's market
Sign up, add the service account API key and folder ID, and set phrases in a project. Your first report in 5 minutes.