Yandex Webmaster client report

Yandex Webmaster client report without manual exports

Yandex Webmaster is the site owner’s main window into Yandex Search. It shows impressions, clicks, search queries and the pages the search engine knows about. Agencies usually move these figures into reports by hand: export, spreadsheet, chart screenshot. Reportkey does that step for you. It reads the site’s search statistics through the official Webmaster API and builds a section of a recurring report that goes to the client as a link or PDF.

The Webmaster block covers what a typical SEO report misses: what happens before the click. A tracker tells you where the site ranks for chosen keywords, and Yandex Metrica tells you what people did on the site. Webmaster fills the gap with actual visibility: how often the site appeared in results and how often it was clicked. The SEO agency demo report shows what such a document looks like.

Connecting: a Yandex account and a verified site

You start in the integrations section of the dashboard and sign in via Yandex OAuth with the account in whose Webmaster the site is added and verified. Access is read-only, and Reportkey never sees your password. The connected account is stored globally, so any project can use it without signing in again.

In project settings you then pick the site from the list the Webmaster API returns for that account. If the site is missing, check two things on the Yandex side: the site was added to this exact account, and ownership is verified. A Yandex Metrica token alone does not grant Webmaster access, even for the same login.

If Yandex stops accepting the sign-in, for example after a password change or revoked access, the connection is marked for re-authentication. You renew it on the integrations page, and the site selected in the project stays in place.

Impressions, clicks and CTR in Yandex Search

The block opens with a period summary compared with the previous range:

• Impressions – how often the site appeared in Yandex results.
• Clicks – visits from snippets in search results.
• CTR – clicks divided by impressions. A falling CTR with stable impressions suggests weaker snippets or stronger competitors on the page.
• Average position – the site’s average rank across all impressions and its trend.

A daily or weekly chart next to it shows the client where growth or a drop happened, so it can be tied to changes on the site.

Search queries and average position

The most useful part for client conversations is the list of real queries. A tracker covers only what you added to the project, while Webmaster shows which queries actually bring impressions and clicks, both the expected commercial ones and surprising informational ones. That table is a good basis for discussing new keyword clusters and site sections.

One API caveat: Webmaster returns a limited set of queries, the popular ones plus those you track in Webmaster, not the whole long tail. The report labels the table as top queries and takes period totals from overall statistics instead of summing rows.

Pages in search

Webmaster keeps a history of how many site pages are in search. That is useful context: a visibility drop often has a technical cause, such as a migration, a template change or a robots file error. If the number of pages in search falls sharply, the client sees it right next to impressions and clicks.

Webmaster clicks vs Yandex Metrica visits

Clients will ask about this. Webmaster counts snippet clicks in search results, while Yandex Metrica counts visits in which the site’s tag loaded. Someone may click and close the tab before the page loads, or a browser may block the tag. The numbers do not have to match, so show them side by side with a note. For the post-click part, connect search visits and goals in Yandex Metrica.

Data also arrives with a delay of several days, so a report for the current week may show incomplete last days. Closed periods are better for scheduled delivery.

Webmaster and rank trackers

They complement each other. A tracker is control: you set the list and see the site’s position for each keyword in a region. Webmaster is observation: which queries really bring impressions and clicks. For the first, use rankings for your keyword list from Topvisor or Yandex rankings from Pixel Tools. For Google Search, the matching source is the Google Search Console report.

Getting started

The Webmaster block shares one document with ads, web analytics and calls. Scheduled delivery, AI insights and white-label branding are not on every plan.

1. Sign up for Reportkey – 14 days free.
2. Connect your Yandex account in the integrations section and pick the site in project settings.
3. Add a rank tracker and Yandex Metrica, then set up delivery to the client.

All search sources are listed on the SEO integrations and rank trackers page, and prices are on the pricing page.