Yandex Market promotion report: spend, boosted revenue and ACoS

Yandex Market promotion report for clients

Promotion on Yandex Market works differently from regular advertising. The seller sets a boost rate as a share of the product price, the marketplace lifts the product card in results and charges the fee from orders. There is also shows boost, a display campaign paid for reach. To report to a client, an agency orders boost reports in the partner dashboard, downloads the files and merges them by product. Reportkey does this through the Partner API and assembles a section of a recurring report.

Connecting with a partner dashboard API key

The key is issued in the partner dashboard under Settings, API. Read-only access to promotion is enough, and a key with read access to all methods also works; the business owner can issue it. After the key is entered on the integrations page, Reportkey retrieves the store list and business account, and the client project only needs the right store selected. If the key is revoked, the connection is flagged for re-authorization and the project keeps its blocks.

Sales boost: spend, bonuses and boosted revenue

The consolidated sales boost report is the backbone of the block:

• Spend charged in money for promotion.
• Bonuses written off kept separate so ACoS is not distorted.
• Boosted impressions and clicks showing the attention promotion earned.
• Boosted ordered items and boosted revenue.
• ACoS as the cost-to-revenue share calculated by the platform.

Every figure comes with a previous-period comparison, and a daily or weekly split shows when bid changes began to affect results.

How much promotion contributes to product sales

The most useful feature of these reports is that they include both boosted revenue and total revenue per product. The report therefore shows the promotion share: how much of an SKU’s sales came through boost. A small share combined with high ACoS suggests promotion is buying sales that would have happened anyway. A large share with acceptable ACoS means the product depends on promotion and cutting the bid is risky.

Ordered and delivered items appear separately, both boosted and total. The gap explains why revenue for the last days of a period looks low: some orders are still in transit.

Products in promotion and shows boost

The product table lists impressions, clicks, add-to-carts, orders, spend, boosted revenue and ACoS for each SKU, plus the campaigns it belongs to. When the store runs shows boost, a campaign block adds impressions, reach, frequency, clicks, CTR, orders, order value, cost per order, CPM and spend by day. Results depend on the selected attribution, by clicks or by impressions, which the report labels.

Subscription limits and data boundaries

Without a subscription or on Lite, boost reports cover 90 days; on Medium, 400. Sellers operating through Yandex Go do not get these reports. The platform warns that report columns may change, so a missing column means the metric is not shown rather than shown as zero.

Brands on several marketplaces add Ozon Performance ads, Ozon Seller store results and the Wildberries card funnel; external traffic comes from Yandex Direct and Yandex Promo Pages. See the context agency demo report, other platforms on the marketplaces and classifieds page, and terms on the pricing page.