Avito client report: listings, contacts and spend

Avito client report: listings, contacts and spend

An Avito specialist or lead generation agency reports to the client weekly or monthly: how many people opened the listings, how many contacted the seller and what promotion cost. The usual routine is copying numbers into a spreadsheet and sending screenshots. Reportkey does this for you: it reads listing statistics through the Avito API and turns them into a section of a recurring report delivered as a link or PDF.

Search ads, website leads and calls can sit in the same document, so the client sees the whole flow of enquiries, not just Avito.

Connecting Avito Pro

The report needs access to the Avito account that holds the listings. There are two ways to connect it: sign in through Avito authorisation and allow reading statistics, listings and profile, or enter the API credentials, Client ID and Client Secret, that Avito issues to the account owner. Only read access is needed: Reportkey does not edit listings or spend budget.

You connect once on the integrations page, and the account becomes a shared connection available in every project. If you manage several clients, each has its own connection, and the project uses the right profile. Then you choose blocks and the period in project settings and set a delivery schedule. If access is revoked on the Avito side, the connection is flagged for re-authorisation and you refresh it on the integrations page; project settings stay in place.

Views, contacts and favorites by listing

The official Avito statistics API returns seller listing metrics, and the report block is built from them:

• Listing views — how often listings were opened in the period; a measure of reach.
• Contacts — buyer enquiries to the seller; the key number for a client paying for leads.
• Favorites — delayed interest: the person saved the listing but has not written yet.
• Spend — promotion and placement costs for the period, including money and bonuses.
• Per-listing view — the same metrics for every listing in the account.

Statistics can be shown by day, week, month, by listing or as a period total, so one block holds both the overall trend and a ranking of listings that bring contacts versus those that only collect views.

Promotion spend and cost per contact

With spend and contacts side by side, cost per contact is easy to calculate and compare with last month or other channels. Two caveats apply: spend includes bonuses, so it may not match wallet top-ups, and contacts are unique only within a day. A buyer who writes on Monday and calls on Thursday counts as two contacts that week, so a monthly total is the number of enquiries, not distinct people. Explain this upfront to a client who checks Avito against a CRM.

History and data boundaries

The Avito statistics API keeps 270 days of history and limits call frequency per method, so connect the account early if you need year-over-year comparisons. Metrics not covered by the account’s plan are missing from the response, which means no data rather than zero. Avito Pro covers seller listings only; Avito Ads banner and video campaigns with impressions, clicks and CTR are a different product and are not part of this block.

Avito next to Yandex Direct, the website and calls

Add Yandex Direct campaigns and spend, website goals in Yandex Metrica and Callibri calls to the same report. If the client also sells on marketplaces, add Ozon orders and products and the Wildberries card funnel. AI insights, branding and scheduled delivery are available, though not on every plan. See a multi-channel example in the PPC agency demo report, browse all platforms on the marketplaces page, and check the 14-day free trial on pricing.