Unisender email report for clients

A Unisender report instead of account screenshots

Unisender is popular with small businesses, online stores and agencies that want a friendly email builder and list segments without in-house development. Reporting on it is usually manual: open each campaign, copy the open and click rates, note unsubscribes, grab a chart screenshot. Reportkey removes that chore. It reads account statistics through the official Unisender API and builds a section of a recurring report that reaches the client on schedule as a link or PDF.

Ads and on-site behaviour can sit in the same document, so the conversation moves from a nice open rate to what the email channel contributed alongside other traffic sources.

Connecting Unisender with an API key

The key lives in the Unisender account under account settings, Integrations and API. Copy it and paste it on the Reportkey integrations page. The connection is checked immediately and saved as a shared account you can select in any project. An agency with several clients adds one connection per Unisender account and picks the right one in each project.

Unisender does not offer read-only keys; a key opens the whole account. Reportkey only calls the statistics and campaign list methods and never sends mail or edits contacts. If the key is reset in Unisender, the connection is flagged for re-authorisation: paste the new key and project settings stay as they were.

Unisender campaign statistics: which fields reach the report

First, getCampaigns returns the campaigns for the period: ID, start time in UTC, status, subject, sender and the list used. Then getCampaignCommonStats is called for each campaign, and its nine fields become the block metrics:

• Sent and delivered — campaign volume and how many messages the receiving mail server accepted.
• Unique and total opens — how many subscribers read the email and how many times it was opened overall.
• Unique and total clicks — link clicks, the clearest sign that an email did its job.
• Unsubscribes — people who left the list after this send.
• Spam complaints — “report spam” marks in mail clients, a key number for sender reputation.

Delivery rate, open rate, CTR and CTOR are derived from these, and each rate is shown next to its absolute count so the client sees both the percentage and the scale.

Opens and clicks by campaign

The monthly total answers how the channel is doing; the campaign table answers what worked. Each row shows subject, launch date, list, unique and total opens and clicks, unsubscribes and spam. Sorting by clicks reveals which subjects and offers resonate with the base, and an email that triggers an unusual number of unsubscribes stands out at once.

A separate delivery quality block shows the delivered share, unsubscribe share and complaint share per campaign. Rising complaints are an early warning: deliverability usually drops after them.

Why report numbers differ from what the client expects

Unisender statistics are cumulative. A monthly report includes campaigns launched that month with reactions as of the build date, not only events inside the month, so a send on the 30th shows just its first opens. Opens also include clickers, uniqueness is per campaign, and launch dates arrive in UTC, so a late evening send in Moscow may land on the next day. The report labels these points so the discussion stays on substance.

Email marketing report for clients: newsletters next to the website

Unisender knows who clicked but not what they did next. Add goals and visits in Yandex Metrica or events in Google Analytics 4 filtered by email tags, and Roistat end-to-end analytics when the client asks about money. Transactional store email fits a separate block from Unisender Go. Other mailing tools are listed on the email integrations page; see a multi-channel example in the in-house team demo report and plans with a 14-day free trial on pricing.