Unisender Go transactional email delivery report

Unisender Go report for product teams and clients

Unisender Go is a transactional email service: confirmation codes, password resets, order status updates, receipts and alerts that an application sends in response to a user action. The question here is not whether people liked the email but whether it arrived. When a receipt is missing or a login code lands in spam, the product suffers, not a campaign metric. Reportkey turns the Unisender Go event stream into a recurring deliverability report that a product manager, an executive or a studio’s client can read.

Connecting Unisender Go

Unisender Go offers two key types: a user key covers all projects in the account, a project key covers one. Pick the one that matches the report and enter it on the Reportkey integrations page, then choose the account and report blocks in project settings. Reportkey only reads events and never sends anything from your domain.

Do not mix up the products: Unisender for bulk campaigns and Unisender Go are different services with different keys and data. Marketing campaigns have their own Unisender report.

Transactional email deliverability by day

Unisender Go can build an event dump aggregated by day and status. The first report block uses it:

• Accepted and sent: emails the application handed over and emails sent to recipients;
• Delivered: accepted by the recipient’s mail server, with the delivered share of sent;
• Soft bounce: a temporary error after which Unisender Go keeps retrying;
• Hard bounce: a non-existent address or permanent rejection, best suppressed in the application.

The daily chart matters most on peak days such as a sale, a feature launch or a mass password reset. If sends tripled and the delivered share held, the infrastructure coped.

Opens, clicks, unsubscribes and complaints

The second block covers engagement by day. For transactional mail this is a secondary but telling layer. Falling opens on confirmation emails with steady delivery usually means mail is landing in spam or a promotions tab. Complaints about service emails suggest marketing is being sent as notifications, and mailbox providers notice.

By project, tag and campaign

If the account has several projects, for example per product or country, Reportkey can collect events across all of them and show each as a row. Tags passed at send time, such as signup, order or security, add another cut. A campaign split needs campaign_id in email metadata; without it, data is grouped by day and status.

Event retention and daily accumulation

Unisender Go keeps events for up to 45 days depending on the plan, and about a week on some plans, which is not enough for a month-over-month report. Reportkey fetches the previous day’s aggregate every day and stores it, so report history starts when you connect. Times are in UTC, and soft bounces from the last two days may still resolve, so the latest days are provisional.

Unisender Go next to product analytics

Unisender Go does not see what users do after an email. Pair it with Google Analytics 4 events, Yandex Metrica goals or Roistat when emails relate to orders. Branding and AI insights are not on every plan. See the in-house marketer demo report, other providers among the email marketing integrations, and pricing.