NotiSend report: list health and campaign results

NotiSend statistics as an early warning for your list

Email has a part the client never sees: sender reputation. While messages arrive, nobody thinks about it. Once bounced addresses and complaints pile up, mailbox providers start filtering to spam and opens fall across every campaign at once. The Reportkey NotiSend report is built around those early signals. It shows who clicked, but also how many emails bounced and how many people complained or left, per campaign and over time.

It suits whoever owns deliverability: an email specialist, a head of marketing, or an agency that has run a client’s newsletters for years.

Connecting NotiSend

The key lives in the NotiSend dashboard under Automation, API and SMTP. Add it on the Reportkey integrations page, then pick the account in a project and enable the email block. If a client runs separate NotiSend accounts, say one for notifications and one for news, each gets its own key and the project uses whichever list you need to watch. Reportkey reads campaigns and metrics only; it sends nothing and changes no lists or templates.

Bounces, complaints, unsubscribes: three cleaning signals

From NotiSend campaign statistics the report takes the fields that describe list quality:

• Bounced: addresses that returned an error; a rising share means dead or full mailboxes are accumulating;
• Spam complaints: people who pressed the spam button, the metric providers watch most closely;
• Unsubscribes: subscribers who left on their own; a spike after one campaign points to topic or frequency;
• Delivering: messages still in transit; many of them on report day means the result is not final.

Each metric is a share of the campaign’s delivered email, so a small fresh segment and a large old list compare on equal terms.

NotiSend opens and clicks in context

List hygiene explains engagement rather than replacing it. Next to bounces the report shows unique opens and clicks, open rate, CTR and CTOR by campaign. When open rate drops while complaints rise, the list is the likely cause. When complaints are flat but clicks fall, the conversation moves to content.

Campaign states and the work behind a month

Because NotiSend returns each campaign’s state, the report doubles as a work log. The client sees eight emails prepared this month: six completed, one delayed until the sale, one stopped over a broken link. Without states those campaigns simply drop out of the table.

Reading cumulative numbers

Campaign statistics keep moving after the send. The report records values at build time, so recent campaigns are still growing. It covers campaign results rather than every email event in a calendar month, and recipients of different campaigns are not added into a count of distinct people.

NotiSend with the website and other channels

To show what email brings in, pair NotiSend with Yandex Metrica, Google Analytics 4 or Roistat for orders and revenue. For a different format, the Mailopost report ranks emails by CTOR. Branding, AI insights and automatic delivery are not on every plan. See the freelancer demo report, other providers among the email marketing integrations, and pricing.