Mindbox report: mailings, orders and revenue

A Mindbox report for management and clients

Mindbox is a marketing automation platform for large retail, chains and e-commerce: loyalty programmes, a single customer profile and flows across several channels. Its big advantage for reporting is revenue. Mindbox links orders to messages, so a CRM team can show money, not just open rates. Getting those numbers into a readable form is harder: the interface has many breakdowns, exports arrive as files, and management wants one page. Reportkey triggers the export through the Mindbox API, parses the file and builds a recurring report section from it.

Connecting Mindbox: endpoint and export operation

In Mindbox, report access is granted through an operation rather than an account key. A user with report export rights creates an export operation in the project and chooses what it returns: the mailing summary or the mailing trend report grouped by day, week or month. Reportkey needs the operation’s system name, the endpoint ID and the secret key. The attribution goal is optional; without it Mindbox uses the default goal.

The values are entered on the integrations page and saved as a shared connection. An agency adds one connection per Mindbox project and selects it in the client project. The operation only reads reports and never touches customer data. If the key is revoked, the connection is flagged for re-authorisation while report settings remain.

Mindbox email revenue: how it is attributed

For each mailing the summary contains conversions, conversion revenue, average order value and revenue per recipient, using last-click attribution under the selected goal. The trend report adds orders and revenue placed within each day, week or month, excluding cancellations.

So the summary answers how much this period’s mailings earned, while the trend answers how many CRM-assisted orders fell into this month. The first suits campaign evaluation, the second suits comparison with overall turnover. Both are labelled in the report so nobody adds them together.

Mindbox analytics by channel and category

Every export row carries a channel and a category: mass, triggered or transactional. That produces a block most manual reports skip:

• Delivered, opened, clicked — unique counts per channel.
• Conversions and revenue — orders and money attributed to the channel’s messages.
• Revenue per recipient — a fair way to compare a low-open channel with a high-open one.
• Category — how automated flows perform against one-off promotions.

For many brands the share of automated flows becomes the headline number, because it shows what works without daily effort.

Top mailings and list health

The leaders table ranks mailings by revenue with name, subject, launch date, tags, brand, order conversion, CTOR and unsubscribes. Tags and brand separate results when several product lines share one project. A list health block uses the trend report to show bounce, spam and unsubscribe rates by channel and month.

CRM marketing report next to ads and the website

Add Yandex Metrica visits and goals, Yandex Direct campaigns and Roistat end-to-end analytics when it owns cross-channel revenue. Compare platforms with multichannel Altcraft reports and browse the email integrations page. The in-house marketer demo report shows a finished document, and pricing covers plans and the trial.