Altcraft client report: every channel in one summary

An Altcraft report: one summary instead of many screens

Altcraft is a customer messaging platform with its own profile database, segments and flows. It is chosen by companies that need to keep data in-house: banks, insurers, telecom and large retail. It runs both in the cloud and on the customer’s servers. The platform has plenty of reports, but managers and clients want a short regular picture across all channels at once. Reportkey gets it from the Altcraft analytics API and builds a report section delivered on schedule as a link or PDF.

Connecting Altcraft: token and platform address

Analytics access requires an API token, created by a master user under Settings, Tokens. The token’s role and group decide which objects it can see. Agencies benefit from this: you can issue a token limited to one line of campaigns without exposing the whole platform.

The second value is the address: the cloud account for the hosted edition or the company server URL for a self-hosted install. Both are entered once on the integrations page and saved as a shared connection you select in a project. Reportkey only reads reports and never sends messages or edits profiles. If the token is deleted, the connection asks for a new one and project settings remain.

Multichannel messaging report

The Altcraft summary report returns metrics for three channels, each with its own logic.

• Email — sends, deliveries, opens and unique opens, clicks and unique clicks, reads, unsubscribes, complaints, hard and soft bounces, suppressed addresses.
• Push — sends, deliveries, opens and clicks on notifications.
• SMS — sends, deliveries, clicks and undelivered messages.

Altcraft also provides cross-channel totals and ready rates for delivery, opens, clicks, unsubscribes and complaints. The channel summary block places the three columns side by side with a trend by day, week or month, so you can see which channel is growing and which is losing reach.

Altcraft analytics by campaign

The same report can be grouped by campaign, message, list, segment or sender. For a client document campaigns and messages are usually enough: the email engagement block lists unique opens and clicks, open rate, unsubscribes, complaints and bounces per campaign, showing which messages earned a reaction and which only used up the list.

Email deliverability report by mailbox provider

The most useful block for a deliverability specialist is the provider breakdown. Altcraft groups recipients by mailbox provider and domain, so the report shows deliveries, hard and soft bounces and complaints per provider. If one provider starts filtering mail, it shows up in the next weekly report rather than a month after conversions fall.

What to keep in mind when reading Altcraft data

The summary covers messaging, not sales. Data visibility depends on token rights and the platform plan, so two tokens on one account may return different totals. Test and deleted objects are left out by default. A self-hosted server must accept API requests from the internet.

Altcraft next to the website and ads

To show what happened after the click, add Yandex Metrica goals and visits or Google Analytics 4 events, and money by channel from Roistat. Clients comparing automation platforms can look at the Mindbox revenue report. Other tools are on the email integrations page; see the in-house marketing demo report and pricing for plans and the 14-day free trial.