Keys.so report: the client's site against competitors

An SEO report with Keys.so visibility

Keys.so is a competitive analysis service. From its keyword database it shows which phrases any domain ranks for, how much visibility it has and who it shares results with. For an SEO agency it answers a question neither Yandex Metrica nor Yandex Webmaster covers: how the site looks against the market.

Reportkey connects to Keys.so and turns domain analytics into a section of a recurring report, sent as a link or PDF with traffic, indexing and rankings.

Connecting Keys.so: token and regional database

Programmatic access uses a personal token from account settings, available on the Keys.so Professional and Corporate plans. Enter it once on the integrations page. In the project, set the client’s domain and the regional database, for example Moscow on Yandex. Every number depends on that database, so choose the region where the business operates. Keys.so limits request frequency and may answer heavy requests with a delay; Reportkey retries when the data is ready.

Keywords in top 10 and domain visibility

The block is built on the domain dashboard:

• keywords in top 1, 3, 10 and 50, how many phrases from the Keys.so base the site holds at each depth;
• visibility, an overall score of search presence;
• pages in index, how many site pages the service sees in results;
• monthly history of the same figures.

Top 10 keywords is the clearest number for a client because it ties directly to phrases that bring noticeable traffic. Visibility is better for competitor comparison, and history shows how the site reacted to search updates and site changes.

SEO competitor analysis in the report

Keys.so detects competitors automatically from keyword overlap in search results. The report shows them as a table with visibility and top 10 keywords, answering the question clients ask most: “how are they doing?” A faster-growing competitor is a reason to study which sections it develops.

Gained and lost keywords

A separate list shows keywords the site dropped out of results for, together with their pages. That feeds the work plan: which page to rewrite, where to check indexing, where the ranking URL changed. The domain’s organic keyword list adds the other side of the picture.

Paid search footprint

Keys.so also estimates a domain’s ad activity: ad count, ad keywords, estimated ad traffic and budget by month. It shows how competitors buy search and when they step up. These are Keys.so estimates; actual spend lives only in the ad account.

Keys.so next to search engine data

The competitive view works best beside actual site data: indexing from Yandex Webmaster, queries and clicks from Google Search Console and visits from Yandex Metrica. Project rankings come from Topvisor, SE Ranking or Arsenkin, and phrase demand from Yandex Wordstat. See all SEO integrations. Branding and AI insights are not on every plan. Browse the SEO agency demo report and pricing.