enKod report: CRM marketing and subscriber growth

enKod report for clients

enKod is a CRM marketing platform, and for brands using it email is rarely just a weekly promotion. Flows react to site events, digests go out on a schedule, double opt-in confirmations and store-triggered API messages run constantly. The platform shows all of it, but a manager or client needs a different cut: how much automation contributes, which themes work, whether the list is growing. Reportkey reads enKod statistics through the API and turns them into a recurring report section delivered as a link or PDF.

Connecting enKod

You need an enKod API key, created in the platform or, for some accounts, by the account manager. Key permissions limit which methods respond, so make sure statistics access is granted. Add the key on the Reportkey integrations page and select it in any project. Reportkey only reads statistics and subscriber data; it never starts flows or edits the list.

enKod statistics by message type

The enKod summary groups statistics by message and returns type, subject, tags, segments, UTM parameters, delivery and last send dates, plus sent, not sent, delivered, failures, opens and unique opens, clicks, unique clicks, unique clickers, complaints and unsubscribes.

The first block totals these by type. One-off campaigns, automated emails and flows sit on separate rows, so the client may see, for example, that flows deliver fewer emails but earn more clicks per email, a stronger case for automation than any general argument.

Top messages with tags and UTM values

The second block ranks messages for the period. Tags, segment and utm_campaign appear next to the subject, and open rate, CTR and unique clickers are calculated from the counters. Comparing unique clicks with unique clickers is useful: many clicks per clicker means a product roundup is being studied closely. UTM values in the same row let you find that email’s visits in web analytics without asking the CRM team.

Subscriber growth per mailing group

The enKod subscriber statistics method returns, for each mailing group, current subscribers, new signups, unsubscribes and growth for the period. For an agency running signup forms and list-building ads, this is the main result metric. For a brand it is an early warning: when unsubscribes catch up with signups, reach across every campaign shrinks a couple of months later.

enKod data caveats

Long intervals are collected in parts. Flow and recurring emails carry a last send date instead of one send date. Available blocks depend on API key permissions, and the documentation does not state the time zone of dates. enKod counts SMTP gateway mail separately, and the report keeps that stream apart from marketing messages.

enKod with analytics and other channels

For money, pair enKod with Yandex Metrica goals and e-commerce, Google Analytics 4 or Roistat. Choosing between CRM marketing platforms? Compare with the Mindbox report. AI insights and branding are not on every plan. See the in-house team demo report, all email marketing integrations and pricing.