YCLIENTS report: bookings, visits, payments

Beauty salon report built on YCLIENTS data

A salon, barbershop, nail studio or clinic with online booking pays for ads for one reason: to get a person into the chair. A widget booking is still only an intention; people skip appointments or push them back a month. YCLIENTS records that path in detail: when the booking was made, for what time, with which staff member, whether the guest arrived and what they paid. Reportkey reads this through the API and turns it into a section of a recurring report for the owner or manager.

YCLIENTS integration through the app marketplace

The connection differs from ad accounts. The branch owner installs the Reportkey app in the YCLIENTS marketplace, or grants rights to a system user, and provides the branch ID. YCLIENTS issues the token at installation, so the account password is never shared. Reportkey reads bookings, reference lists and finance and does not change the journal.

In a chain each branch connects separately with its own rights. The connection is stored on the Reportkey integrations page, and a project can use one branch or several. If the app is removed on the YCLIENTS side, the connection is flagged for reinstallation and project settings remain.

Bookings and completed visits

The main block comes from the booking journal. Each booking has a creation date, a session time and a last change date, so the report can follow both the flow of new bookings and the load by session day:

• Created bookings in the period;
• Confirmed bookings the client confirmed in advance;
• Completed visits where the guest arrived;
• No-shows and no-show share for bookings nobody attended;
• Online bookings made by the client through the widget or app rather than by staff.

Breakdowns cover day, week, month, branch and staff member.

Reading YCLIENTS no-shows

Attendance is encoded with four values: did not come, pending, arrived, confirmed. Deleted bookings are flagged and excluded, so a no-show is a real missed appointment rather than a cancellation. A high share usually points to reminders and prepayment policy more than to ads, which makes the block as useful for the manager as for the marketer.

Services and staff workload

Completed visits produce a services and staff table: visits per staff member and the value of services delivered at list price. It helps decide where ads should go: if the top stylist is fully booked and a junior is idle, promote the junior’s free slots or a specific service.

Payments by till

Money is counted separately from the branch cash transactions: total received, number of payments and average ticket by till. Prepayments, memberships and discounts make list price and cash unequal, and both figures are labelled accordingly.

Online booking and salon ads in one report

Because the API does not tie a booking to a campaign, the ad side is shown for the same period: Yandex Direct spend and clicks, VK Ads campaigns, booking widget goals in Yandex Metrica and Calltouch calls for phone bookings. See the in-house team demo report, other service-business systems on the CRM integrations page, and the 14-day trial on pricing.