Hollihop report: leads, students, payments

Learning center reporting on Hollihop CRM

Language schools, exam preparation centers and after-school studios sell courses and memberships, and their advertising is seasonal: late summer, January and spring before exams. In Hollihop the client path is a lead with an ad source, a series of status changes, conversion to a student, a study request and payments. Reportkey reads this through the API and builds a section of a recurring report for the center director, a branch manager or an agency client.

Hollihop integration: authkey and subdomain

Every Hollihop CRM has its own subdomain on t8s.ru, and API calls are signed with an authkey from Settings, Integration, API. Reportkey only reads leads, students, statuses and payments; schedules and cards stay untouched.

The subdomain and key are entered once on the integrations page as a shared connection. An agency with several centers adds one connection per center. If the key is reissued, the connection is flagged for re-authorisation while project settings remain.

Lead sources for a learning center

The first block uses leads. Hollihop stores the creation date, the ad source from the school’s list, status, branch and assignee:

• New leads in the period;
• Successful leads that reached a successful status;
• Unsuccessful leads lost or refused;
• Conversion to student as the share of successful leads;
• Breakdowns by ad source, branch, assignee and period.

Status types come from the CRM itself, so a school can rename statuses freely; the report follows the type, not the label.

When a lead became a student

The current status says where a lead is now, not when it got there. For accurate monthly conversion the report takes the date from status history, which records when and from which status each lead moved. A lead converted three weeks after the first contact counts in the week the change happened.

Study requests by UTM tags

Hollihop keeps campaign tags on the student’s study request rather than on the lead, along with referrer and the original lead link. A separate block counts study requests by utm_source, utm_medium and utm_campaign, which tells the ads contractor which campaigns produce requests that reach the CRM.

Student payments and refunds

Payment types cover tuition, materials, sections and tuition refunds, each with a state and a paid date. Income includes only confirmed payments with a paid date; refunds have their own line. Breakdowns cover branch, payment type, payment method and period, with UTC dates converted to the project time zone.

Learning center and ads in one report

CRM leads read best next to Yandex Direct, VK Ads, the school’s VK community, trial-lesson forms in Yandex Metrica and Calltouch calls. See the freelancer demo report, more niche systems on the CRM integrations page, and plans on pricing.