Flexbe leads report: sources, pages, payments

Flexbe leads report for your client

Flexbe is a website builder used for landing pages for services, events, courses and small catalogues. The result of such a site is not a cart order but a lead: a name, a phone number, a chosen package, sometimes a prepayment. Clients judge their contractor by leads, and leads are the hardest thing to match with advertising: forms on different pages, tags in different fields, statuses in the site panel.

Reportkey reads leads through the Flexbe API and builds a recurring report block from them. Ad spend and analytics data sit alongside, so the client follows the path from budget to enquiry in one scheduled document.

Flexbe leads by UTM source

Each Flexbe lead stores the tags the visitor arrived with, from utm_source and utm_medium to utm_campaign, utm_term and utm_content, plus the entry URL. The report turns them into a table:

• Leads by source and medium — how many came from Yandex Direct, VK Ads or a newsletter.
• Leads by campaign — the key table for a PPC specialist.
• Lead share — each tag’s contribution to the period’s flow.
• No source — untagged enquiries on a separate row.

Pages and forms: which landing page collects leads

Every lead records the form name and the page where it was submitted. For sites with several landing pages this is the second key breakdown: which page collected the most enquiries and, inside it, which form, whether a first-screen quiz, a callback button or an order form at the bottom. When a new page version fails to collect leads, it shows within a week.

Lead statuses: new, in progress, completed

In the Flexbe panel a lead is new, in progress, completed, cancelled or deleted. The block shows the flow by status and leaves deleted leads out, since they are usually spam and duplicates. One caveat: people change statuses. If a manager never marks leads as completed, their share stays low even when sales happen, so completed leads describe follow-up discipline rather than sales.

Flexbe online payments

When the site accepts payments, a lead gets a payment record with an amount and a status: waiting, in progress, paid or error. Only paid leads count as money, dated by payment completion rather than form submission. The report shows paid leads, total amount and average payment, and can split them by utm_source to reveal which channel brings paying visitors rather than just phone numbers.

Exporting Flexbe leads without a spreadsheet

The manual routine is familiar: open leads, filter by date, copy into a spreadsheet, sort by tag, count. Reportkey repeats this on every build using the same rules, so week-over-week comparison stays consistent. The key lives on the integrations page; if it is regenerated in the site panel, you update it in one place.

Flexbe with ads and calls

Form leads are only part of the enquiries. Add Yandex Direct campaigns and spend, VK Ads, landing page goals in Yandex Metrica and Calltouch call tracking when clients also phone. If leads move on to a CRM, add amoCRM deals or Roistat end-to-end analytics. An agency logo, scheduled sending and AI commentary are not on every plan. The PPC agency demo report shows a finished document, site builders and stores are grouped under ecommerce reporting, and the 14-day trial is described on pricing.