Sales report for an Ecwid store

Ecwid sales report for your client

Ecwid differs from most platforms because the store does not have to live on its own website. The storefront is embedded as a widget in a site on any builder, attached to a social page or run as a standalone mini-site. For a marketer this means sales and traffic almost always sit in different systems: orders in Ecwid, visits and goals in the main site’s analytics.

Reportkey brings them into one document. Through the app it reads Ecwid orders and ready-made reports, builds report blocks from them and places them next to ad accounts and analytics, delivered on schedule as a link or PDF.

Ecwid store analytics: orders and revenue

Ecwid has its own aggregated reports, and Reportkey uses them for the top block: orders and revenue by hour, day, week or month with a built-in previous-period comparison, plus average order value. The numbers match what the owner sees in the store’s reports section, so reconciliation does not turn into an argument.

Payments and refunds in the Ecwid API

The order list gives a finer cut. Payment status can be PAID, AWAITING_PAYMENT, CANCELLED, REFUNDED, PARTIALLY_REFUNDED or INCOMPLETE, and stores can add custom statuses. The report shows:

• Paid orders and their amount — PAID status only.
• Refunds — full and partial, with the amount from refundedAmount.
• Incomplete orders — placed but unpaid, useful for a talk about abandoned payments.
• Coupons — orders with a promo code and the coupon discount total.

Exporting Ecwid orders: top products

Order items include product, SKU, price and quantity, which produce a product ranking for the period with units and amount. The ranking is recalculated on every build with the same rules, so month-over-month comparison stays correct.

Store funnel and visitors

Ecwid also tracks storefront statistics: visitors, sales funnel steps from catalogue view to order, visitors by device and the share of new versus repeat orders. For widget stores this is especially useful, because the main site’s analytics sees the page but not always what happens inside the cart. The funnel shows where buyers drop off, and the repeat share shows whether retention works.

UTM tags in Ecwid orders

An Ecwid order can store UTM tags and the referrer of the visit that led to the purchase. Tags appear only for visitors who came through tagged links, so some orders will have no source. Treat it as a hint about which campaigns bring buyers, not as an attribution model.

Before connecting Ecwid

• The Ecwid API is available only on paid Ecwid plans.
• The total includes shipping and taxes; receipts and refunds are shown separately.
• Built-in reports and order list totals may differ because of status handling.

Ecwid with ads and analytics

Link sales with traffic by adding the main site’s Yandex Metrica or Google Analytics 4, Google Ads campaigns, Yandex Direct and VK Ads. If promo codes go out by email, add Unisender campaigns. Report branding, a sending schedule and AI insights are not on every plan. The freelancer demo report shows a document for a small contractor, all store platforms and payment providers are on the ecommerce integrations page, and trial terms are on pricing.