Aspro.Cloud report: deals, sources, and stages

Aspro.Cloud CRM analytics in a client report

Aspro.Cloud is a cloud system for service companies, where CRM, projects, tasks, time tracking and finance live side by side. Sales run in the CRM module: a deal with a budget and source moves through pipeline stages and has an owner, a creation date and a close date. Reportkey reads that module through the open API and builds recurring report blocks from deals, placed next to advertising and web analytics.

Projects, tasks and invoices stay out of the report: the block answers marketing and commercial questions about how much came in, how much was sold, from where and by whom.

Aspro.Cloud integration: API key or OAuth

There are two ways to connect. The first is a server API key with CRM module access: an administrator creates it in settings, and you enter the account address and key on the integrations page. The second is OAuth sign-in, where access follows the user’s rights. Either way the connection is stored centrally and chosen in the relevant projects. If the key is revoked, the connection asks for re-authorisation without losing settings.

Aspro.Cloud deals by source

The first block splits the period’s new deals by source from the account list:

• New deals — by creation date per day, week or month.
• New deal amount — budgets from the cards.
• Source — the value selected on the deal.

Sources are filled by managers or forms, so block quality depends on team discipline. Deals without a source get their own row so the total matches the CRM.

Won deals and amount

The second block reports closing results by close date. The Aspro.Cloud state flag splits closed deals cleanly into won and lost:

• Won deals and won amount;
• Average deal for won deals;
• Lost deals and win rate.

Several pipelines are shown separately, each with a previous-period comparison.

Aspro.Cloud sales pipeline

The third block shows open deals across the stages of the chosen pipeline: how many deals and how much budget sit at each step when the report is built. The sales head sees where volume piles up, and an agency sees how many ad-driven deals are still undecided. Past stage transitions are not guaranteed by the API, so this is a snapshot rather than a history.

Sales by manager

The owner breakdown gives new and won deals and won amount per employee. With a previous-period comparison it is a ready basis for the weekly sales meeting.

Aspro.Cloud with Yandex Direct

CRM blocks usually follow Yandex Direct spend, VK Ads campaigns and Yandex Metrica goals. Calls can come from CoMagic or Calltouch, and revenue per ad campaign from Roistat.

Agency-branded design and AI insights are not on every plan. Other sales systems are under CRM, a sample document is the in-house team demo report, and trial terms are on the pricing page.