Sales report for a WooCommerce store

WooCommerce sales report for your client

WooCommerce is the plugin that turns a WordPress site into an online store. Small projects and large catalogues use it worldwide, and there is almost always an advertising contractor nearby. The catch is that sales are visible only in the WordPress admin, and owners rightly hesitate to give an agency access to it.

Reportkey solves this with a read-only key. It receives orders and summary reports through the WooCommerce REST API, builds report blocks and places them next to ad campaigns and analytics. The client gets the report on schedule as a link or PDF, and the admin stays closed.

WooCommerce analytics: gross and net sales

The WooCommerce sales report provides the metrics for the top block:

• Gross sales — the full order total for the period.
• Net sales — after refunds and discounts, closer to the store’s actual money.
• Orders and items sold — order count and units.
• Average order value — sales divided by orders.
• Previous-period comparison for each line.

WooCommerce orders by status

Order status moves with payment and fulfilment: pending awaits payment, processing is paid and being packed, on-hold awaits manual confirmation, completed is fulfilled, cancelled is voided, refunded is returned and failed means payment did not go through. Payment gateways and shipping plugins often add their own statuses, so the sale rule is set per store. The status block shows count and amount per status and the share of cancelled and failed orders; a rising failed share is a direct signal to check the payment gateway.

WooCommerce refunds and coupons

Refunds are separate records linked to an order, and coupons are stored in order lines. The block shows the period’s refund total, overall coupon discount and orders with a coupon, while the code table breaks this down per promo code. For stores working with influencers and affiliates, this is the quickest way to see whether a coupon pays for its discount.

Exporting WooCommerce orders: best sellers

The top sellers report and order line items produce a product ranking with units and amount. The agency learns which products to push in Google Ads shopping campaigns; the owner learns where extra stock is needed.

WooCommerce data specifics

• Status meaning depends on installed plugins, so the sale rule is defined per store.
• Currency comes from each order; multi-currency stores are shown per currency rather than summed.
• Order attribution exists only from version 8.5 and only for new orders.
• Load speed depends on hosting; history covers the store’s full lifetime.

WooCommerce with ads and analytics

WordPress stores often sell internationally, so the channel mix is wider than usual. Next to the WooCommerce block add ecommerce data from Google Analytics 4 or Yandex Metrica, Google Ads campaigns, Facebook* and Instagram* ads and Yandex Direct. If orders move on to order management, add RetailCRM orders. Branding, scheduled delivery and AI insights are not on every plan. A freelancer’s client document is shown in the demo report, other platforms are on the ecommerce and payments integrations page, and the 14-day free trial is on pricing.