Order report for an AdvantShop store

AdvantShop sales report for store owners

AdvantShop is a Russian ecommerce platform with built-in order handling: catalogue, cart, payment, marketplace feeds and a manager workspace in one admin. It is popular with stores where a large share of orders comes not through the cart but by phone or one-click checkout, and a manager takes them through to payment.

For such stores, a report built on online conversions alone badly underestimates advertising. Reportkey pulls orders straight from the AdvantShop API across all channels and statuses and places them in the report next to ad campaigns and website analytics, delivered to the client on schedule.

AdvantShop store analytics: orders and average order value

The top block summarises the period:

• Orders — count per day, week or month by order date.
• Order amount — including delivery, coupons and redeemed bonuses.
• Average order value — amount per order.
• Previous-period comparison next to every number.

An AdvantShop order stores delivery cost, coupon discount and bonus amount separately, which explains a lower payable average order with an unchanged basket after a loyalty programme launch.

Paid and cancelled orders

Placing and paying are separate in AdvantShop: an order gets the paid flag and a payment date when money arrives, and the payments block is dated by that moment.

Cancellations come from the store’s status list. Every AdvantShop status has cancelled and completed flags, including statuses the store created itself, so statuses like “customer changed mind” or “out of stock” all count toward the cancellation share. Rising cancellations with steady order flow usually point to assortment or pricing rather than traffic.

AdvantShop sales channels

Each order records how it was placed: website cart, one-click purchase, phone call, marketplace and other channels the store uses. The channel block shows orders and amount for each. It is not ad attribution, since the order API carries no UTM tags, but it answers another important question: what share of sales goes through managers and the phone.

Exporting AdvantShop orders: products by SKU

Line items hold SKU, name, price and quantity. The report ranks products for the period by units and amount, grouped by SKU so similarly named products do not merge.

AdvantShop API data limits

• Order amount and payment are separate; only orders with the paid flag count as money.
• The order channel is the checkout method, not a campaign.
• The API key grants full store access, so store it like a password.

AdvantShop with ads and calls

If some orders come by phone, add Calltouch calls next to the AdvantShop block, and for traffic add Yandex Direct campaigns, VK Ads and Yandex Metrica. To tie orders to specific ads, use Roistat end-to-end analytics; if the store feeds marketplaces, add the Ozon Seller orders block. AI insights, an agency logo and automatic delivery are not on every plan. See a PPC contractor’s report in the context agency demo report, other platforms in the stores and payments integrations section, and the free 14 days on pricing.