If you want a classic reporting-first tool with a lower public entry price, clearly documented PDF/DOCX/ODT exports, and explicit scheduled sending workflows, SEO Reports remains a sensible shortlist. If you need a broader client-facing reporting layer with AI summaries, 30+ integrations, white-label positioning, and a documented public API path, Reportkey is the stronger fit.
This is not a good-vs-bad comparison. SEO Reports is closer to a classic automated agency reporting tool. Reportkey is stronger when the reporting job includes white-label delivery, AI-led summaries, broader multi-source storytelling, and a clearer technical evaluation path for automation-heavy teams.
This comparison treats Reportkey and SEO Reports as close reporting-first options for agencies, but not as identical products. SEO Reports looks stronger when the team mainly buys a familiar export/send workflow and wants to understand the public entry price quickly. Reportkey is better evaluated as a client reporting layer: it brings SEO, paid media, analytics, and call-tracking into a branded report, adds AI summaries, and leaves a technical automation path through the public API. The page relies on public vendor pages, repo-local proof, and the freshness date shown here; volatile details such as pricing, API entitlement, and scheduled delivery should be checked before a pilot. The pilot should test whether the client report structure is sufficient, whether white-label delivery holds up, and whether the team needs automation beyond scheduled file delivery.
This is not a good-vs-bad comparison. SEO Reports is closer to a classic automated agency reporting tool. Reportkey is stronger when the reporting job includes white-label delivery, AI-led summaries, broader multi-source storytelling, and a clearer technical evaluation path for automation-heavy teams.
If your shortlist starts with the smallest visible monthly spend, SEO Reports enters the conversation earlier.
If you want the executive layer on top of the report instead of raw data blocks only, Reportkey is easier to justify.
Use the matrix to compare delivery model, proof depth, automation posture, and evaluation friction side by side.
| Criterion | Reportkey | SEO Reports | Takeaway |
|---|---|---|---|
| Primary focus | A client-facing marketing reporting layer for agencies, freelancers, and in-house teams. | An automated reporting service for web studios, digital agencies, and specialists. | Both are reporting-first, but Reportkey leans harder into multi-channel white-label storytelling while SEO Reports stays closer to classic automated reporting. |
| Integrations and source breadth | 30+ integrations in the current public proof set across Yandex, Google, VK, myTarget, Topvisor, call-tracking, and related reporting sources. | A broad public connector list across analytics, ads, SEO, and CRM-adjacent tools including Metrica, Direct, GA, Google Ads, GSC, Topvisor, SE Ranking, SEOlib, Facebook*, VK, and Bitrix24. | SEO Reports is not narrow on connectors. In practice the decision is more about delivery model and positioning than raw connector count alone. |
| White-label and branded delivery | White-label branding is part of the public positioning; custom domain delivery is framed as a higher-tier entitlement. | Custom domain setup is officially documented, but exact branding entitlement by plan should be checked before rollout. | Both products can support an agency brand, but Reportkey makes that layer more central in its current public story. |
| AI summaries and executive context | AI report summaries are part of the current public positioning and plan catalog. | AI summaries were not clearly documented on the reviewed public pages. | If executive-ready summaries matter, Reportkey is the clearer choice. |
| Scheduling and recurring workflows | Scheduled generation appears in higher-tier plan positioning. | Scheduled auto-generation and scheduled sending are explicitly documented. | SEO Reports currently has the clearer public wording for recurring send workflows. |
| Export and delivery model | Branded client delivery is the core public promise; export and API paths exist but depend on plan and setup. | PDF, DOCX, and ODT exports are explicitly documented. | If familiar file exports are your first requirement, SEO Reports is easier to shortlist from public materials alone. |
| Entry pricing | From RUB 1,412/month on current public pricing. | From RUB 880/month on the reviewed public pricing. | SEO Reports has the lower public entry price. |
| Trial and evaluation path | 14 days free; the current signup flow starts without requiring a card. | 14 days free and no card; the reviewed public pages describe full functionality during the trial. | Both products offer a low-friction evaluation path. |
| API and automation depth | A public API exists, but entitlement depends on the selected plan and add-on combination. | A public API was not clearly documented on the reviewed pages. | If automation beyond scheduled reporting matters, Reportkey is easier to take into a technical pilot. |
| Agency reporting posture | Stronger in the client-facing narrative: AI summary, multi-source proof layer, white-label story, and a unified marketing reporting message. | Stronger in a simpler packaging model for classic automated agency reports with clear exports and scheduling. | SEO Reports is compelling as a familiar reporting tool; Reportkey is stronger as a broader client reporting platform. |
Both sides are described intentionally honestly. The page should support a real evaluation, not act like an attack page.
If your shortlist starts with the smallest visible monthly spend, SEO Reports enters the conversation earlier.
PDF/DOCX/ODT exports plus recurring send workflows are explained on official pages, which makes evaluation easier without a sales call.
SEO Reports feels purpose-built around recurring client reports, without trying to be a broader agency operations stack.
If you want the executive layer on top of the report instead of raw data blocks only, Reportkey is easier to justify.
Reportkey publicly positions itself as one reporting layer across SEO, ads, analytics, and call-tracking rather than a narrower reporting workflow.
The shipped public API makes technical evaluation more concrete, even though entitlement still depends on plan and add-ons.
The safest migration is not a same-day like-for-like swap. Freeze the sections your clients expect, build one pilot report in Reportkey, and only then move the delivery workflow.
Use these questions as a pre-pilot checklist before you move a live client workflow.
SEO Reports facts were checked against official public pages on 2026-04-18. We are not affiliated with SEO Reports. If pricing, integrations, or entitlement rules changed after that date, defer to the vendor's current official materials.
Validate the reporting flow with your sources, your brand, and your recurring client process.
We'll email you a finished report tailored to your niche — see how Reportkey combines paid, analytics, SEO and call-tracking data into one client-facing document.
Sent to {email}. Email arrives in 1–2 minutes.
